A seamless fusion of creativity and collaboration, bringing teams together to shape a bold, cohesive brand experience.

As part of a two-person UK creative team, I worked with content and digital teams in France and the Netherlands, alongside Work & Co, shaping the UK creative and art direction. The UK acted as the lead test-and-learn market for the rebrand ahead of global rollout. I helped define the visual language and user experience across homepages, landing pages, sport content, and storybooks.

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“Hi Danny!

How are you?

You may have already heard but we’re excited to share that Decathlon’s site was named a winner at this year’s iF Design Awards. Your contribution to making this happen was so pivotal..”

“For some background, iF is a prestigious and competitive design competition based out of Germany that receives over 10k submissions every year. This is a huge achievement, and really great recognition for the work.

Best wishes – and congratulations!”

Candice Pires
Writing Director
Work & Co, an Accenture company