Hello, I’m Daniel—a creative director passionate about elevating design and empowering teams to do their best work.
I lead projects from concept to execution, blending strategic thinking with bold creative direction. With a track record of shaping global campaigns, crafting seamless omni-channel experiences, and steering high-performing in-house studios, I bring both vision and impact to every project.
After launching my own design studio in 2002 in Brighton, I returned to London in 2008 to follow my passion for fashion and retail—shaping brand identities, driving creative direction, and honing my expertise in the industry.
Creative Foundations
Art Direction for Fashion Course
Central Saint Martins UAL, April 2018
In 2018, I took a step back to pursue my passion for fashion and creativity by enrolling in the Art Direction for Fashion course at Central Saint Martins. It was an incredibly inspiring and rewarding few days, filled with hands-on learning and creative exploration. Here are a couple of photos from my time there, capturing some of the unforgettable moments from the week.
Decoding Fashion
Creative Strategy
Photography
Art Direction
Branding
Presentations
Critique + Editing
Concept Design
In November 2017, I had the opportunity to lecture Fashion Marketing students from Years 1-3 at Falmouth University as part of a collaboration project with Gap.
From the Archives:
PIAS Paris Record Store 'Pop up' opening night. Jul 14'
Central Saint Martins UAL Art Direction for Fashion:
SS 18' Menswear Photography critique. April 18'
Edeline Lee Portrait Shoot with Amelia Troubridge:
Photography assistant. April 18'
